EDITIONSS

Kind Of A Big Deal
Kind of a Big Deal is the New Zealand duo translating deadpan delivery and nostalgic absurdity into viral shorthand. Known for signature refrains like “RUGBY” and “MANA,” their sketches reframe schoolyard memories and suburban rituals with uncanny precision.
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Note from the Principals:

We just want to start by saying a big thank you for all the support on our journey to becoming your online surrogate principals. We get a hell of a lot of laughs and satisfaction from making these videos—especially when they're received so well and we hear stories of people mimicking principal speak and reciting the lines. It’s been awesome for us.

With the merch, we've put a lot of thought into the materials, the designs, and the fit to create something that captures the gag—but also looks genuinely cool. These are top-quality clothes that will hopefully last a lifetime, right alongside the inside jokes they carry.