EDITIONSS

Victory Lap
After the Suns beat the Lions by 66 points in late July of 2025, I felt absolutely sure the Brisbane Lions had messed up their chances of winning back-to-back premierships.

Premiership teams just don't lose like that so late in the season. Right?

I was so sure of this (and so sad about it) that I made a bet.

A very dumb bet. 

I've podcasted with Mike Whiting for over a decade now, and have always been amused by his love of running.

I have particularly been amused by his comment that running marathons is addictive.

Cheese is addictive. Chocolate is addictive. Not running 42.2km.

So the bet was made: if the Lions somehow turn things around to win the 2025 Premiership, I – a 32-year old man who had never run 200 metres before – would run a marathon.

The final siren of the 2025 Grand Final brought with it an unusual mix of great joy and deep despair.

The six months since have brought constant pain.  

But here we are. The longest victory lap in history is just about to take place.

June 7 is fast approaching, and to celebrate, Tim & the team at Editionss have put together a brilliant range of Victory Lap merch to celebrate my stupidity. 
— Dom

About The Design
Designed by EDITIONSS Studio in collaboration with The Roar Deal podcast, this piece sits at the centre of the 2026 collection.

It starts with a throwaway bet. Dom promised to run a marathon if the Brisbane Lions won the premiership after a shaky stretch in 2025. They won. He’s running. Training, under co-host Mike Whiting — who, conveniently, is a distance running coach.

From there, we built a world. A world of familiar (and very fake) sponsor logos, each tied back to players, moments, and in-jokes that only make sense if you’re paying attention. The running tee is where it all comes together — dense, layered, and slightly ridiculous in the best way.

Everything else in the collection is pulled from that same world. Individual pieces, but all part of the same story.